The NBA's Image Problem
I just read an article that had the potential to be a fantastic article, but was very weak and disappointing. It’s very short, so I invite you to read it below:
NBA Image Problems
...and we’re back.
See what I mean? I was so excited when I saw the headline for this topic. I thought there was going to be some good, in-depth analysis, and some insightful commentary. Instead, we were left with an article that quoted one internet survey and spent the rest of it's short time saying, "Shame on you, America, for being racist and not loving the NBA!"
I expected more. I wanted more. But fortunately, good people, I’m here to give you more.
----------------------------------------------------------------------------------
I agree with the introduction to this article: the NBA is currently experiencing a renaissance that it hasn't seen since Magic Johnson and Larry Bird entered the league. It's also very sad that no one apparently is noticing this.
First, the quality of play. The overall quality of league play has been improving since at least 2004. Subtle--and some not as subtle--rule changes have allowed more ball movement and team play, while allowing new defensive schemes have forced teams to play different styles of offensive basketball, so the late 90's/early 00's "stand for 20 seconds then a player goes 1 on 1" style of basketball that the white man hates so much has gone away. Mike D'Antoni's reintroduction of fast, uptempo basketball--and the subsequent acceptance from other teams--has brought the fast break back to the league, and made the game a thrill to watch. Most importantly, a league crackdown on what is a defensive foul has put an end to the "beat em up" style of basketball that Chuck Daly and Pat Riley made such a force back in the day (curse them both).
Next, player movement has decreased to the point where it is not a detriment to the league, and is exciting when it does happen because of it's infrequency. Look at the last great rookie class: Lebron, DWade, Melo, & Chris Bosh--the stars of that draft, future Hall of Famers all--all resigned with their current teams. There is a good balance now; a player can move in extreme situations, but the system STRONGLY (through finances, of course) encourages them to stay put. And this year, finally, GM's have been willing to make dramatic trades that add excitement and intrigue in mid-season.
Finally, the current group of young stars in the NBA are good kids. Are they perfect? No. But they're not "thugz", they're not violent, and they're not dangerous. Sure, there are slip ups--Lebron driving 100mph, Dwight Howard having a baby out of wedlock. But seriously...that's the best you can do? I've driven 100mph before. Does that make me a horrible person? So you want to hate on Dwight Howard for having a baby out of wedlock...have you been ripping Tom Brady for doing the same thing?
Of the Big Three, the NBA has been the best behaved sport BY FAR the last five years. It's not even close. No dogs. No shootings in strip clubs. No steroids scandal. No domestic violence issues among its major stars. The list goes on and on. The NFL and MLB can't even come close to making those claims.
So why, then, is there still the perception that the NBA is a league full of thugz? Why is the NBA not being embraced like it was at the end of the Jordan Era? Is America really being racist, and refusing to embrace a predominately black league, as the NBA is claiming?
Well I think it's obvious what the answer is, reading what I wrote above.
But the truth is not always what it seems...
----------------------------------------------------------------------------------
No.
Racism is not the reason America is not watching the NBA. Well, maybe a little bit. But no more than the league has always had to deal with the issue of marketing a predominately black league to a white audience.
No, the issue is that the NBA has burned America before, and America hasn't recovered yet.
The Golden Age of the NBA began in 1979, when Larry Bird and Magic Johnson entered the league. It ended in 1999, with Michael Jordan's second retirement. The next 3-4 seasons can be described as the dark years of the NBA; the style of play was at an all time low, and the current crop of stars was unable to deal with the pressures of replacing their idols. The game became too street; there was too much shit talking, too much crotch grabbing, too much 1 on 1, too much indifference for the fans, and too much emphasis on the players developing themselves as a market and not on their basketball skills. This was the Jailblazers Era.
However, a new group of stars has emerged in the last few years, who are not only outstanding players, but ready to open up the Silver Age of the NBA. Lebron James. Dwayne Wade. Dwight Howard. Chris Paul. Deron Williams. Brandon Roy. Kevin Durant. Greg Oden (hopefully; I still think his body will fail him). These players all have the talent to be the all time greats; they all have the same hunger and desire to win that made Jordan, Magic, & Bird, so special; they're all guys who keep their noses relatively clean. Most importantly, they don't have to deal with the pressure of replacing the Golden Age; they just have to do better than the Jailblazers Era. And they're well on their way to succeeding at that, to their credit.
Here's the problem: they've started that. The game's not over. America is not going to forgive and forget overnight. 2-3 good seasons of good behavior doesn't erase the damage caused by the previous generation's stars. The modern (we'll call this age the Silver Age) stars don't want to suffer because of the sins of their predecessors, and want to be judged on their own merits. This is understandable, and I sympathize with them. However...too fucking bad, guys.
Look at it this way: your wife gets drunk and kisses another man. Your brother screws you over in a business deal. Your parents profoundly insult you publicly in some sort of way. How do you react to this? Some people can forgive, immediately. Most, however, cannot. They can forgive; they can move on, but it takes time, and it takes effort from the person at fault to earn back the victim's trust.
Because that's what this is about: not race, but trust. How does America know Lebron--who quickly married his high school sweetheart upon entering the league, and is apparently very devoted to her--know that they can trust Lebron not to end up in the bed of some woman in Colorado sometime in the near future? America's heard, "Ya'll know me. Ya'll know I wouldn't do this" from "The Next Jordan" before, and how did that turn out for Kobe and America?
Is this fair to Lebron and the other stars? Not entirely, no. But they are more than just individuals now; they are the living representations of the NBA, and the NBA has harmed America's psyche on numorous occasions in the past. You can't honestly expect America to forgive and forget overnight. We wouldn't do that as individuals dealing with our wives, brothers, and parents, and the NBA shouldn't expect America as a whole to do this either. Like the individuals, you're going to have to earn America's trust back, and America is not being unreasonable in asking for that.
The sad part is that the way the league is reacting right now is one of the worst possible ways it could react. By saying, "Well, America is just racist!" for not immediately accepting the NBA, they're only going to further push America away. Negativity begets more negativity, and no one responds well to being called something evil--especially when it isn't true.
----------------------------------------------------------------------------------
So what should be done? The answer, somewhat surprisingly, is nothing. Nothing drastic should be done. The NBA should be patient, and accept the fact that it's going to take some time to win America back. Remember, young stars of the NBA, you've made great strides, but you haven't gone all the way yet. You've only won one title, and that was a dubious title, at best. You're still young, and still have plenty of time to make the mistakes of youth, and need to be on your guard not to make them.
America will come back to you. Look at the baseball strike; it took years, and the unprecedented excitement of the Home Run Chase to bring fans back to baseball. The same thing will happen to you, but only when you prove that the stars of tomorrow can be trusted, and only when the stars of tomorrow step up and take the stage away from the previous generation. Timmy will never win America back. The Detroit Pistons will never win America back. YOU have to win them over, by winning, and by winning without people being ashamed of you as you win--which is exactly how Jordan, Magic, & Bird won over America.
You can do it, NBA. Just be patient. Healing takes time.
NBA Image Problems
...and we’re back.
See what I mean? I was so excited when I saw the headline for this topic. I thought there was going to be some good, in-depth analysis, and some insightful commentary. Instead, we were left with an article that quoted one internet survey and spent the rest of it's short time saying, "Shame on you, America, for being racist and not loving the NBA!"
I expected more. I wanted more. But fortunately, good people, I’m here to give you more.
----------------------------------------------------------------------------------
I agree with the introduction to this article: the NBA is currently experiencing a renaissance that it hasn't seen since Magic Johnson and Larry Bird entered the league. It's also very sad that no one apparently is noticing this.
First, the quality of play. The overall quality of league play has been improving since at least 2004. Subtle--and some not as subtle--rule changes have allowed more ball movement and team play, while allowing new defensive schemes have forced teams to play different styles of offensive basketball, so the late 90's/early 00's "stand for 20 seconds then a player goes 1 on 1" style of basketball that the white man hates so much has gone away. Mike D'Antoni's reintroduction of fast, uptempo basketball--and the subsequent acceptance from other teams--has brought the fast break back to the league, and made the game a thrill to watch. Most importantly, a league crackdown on what is a defensive foul has put an end to the "beat em up" style of basketball that Chuck Daly and Pat Riley made such a force back in the day (curse them both).
Next, player movement has decreased to the point where it is not a detriment to the league, and is exciting when it does happen because of it's infrequency. Look at the last great rookie class: Lebron, DWade, Melo, & Chris Bosh--the stars of that draft, future Hall of Famers all--all resigned with their current teams. There is a good balance now; a player can move in extreme situations, but the system STRONGLY (through finances, of course) encourages them to stay put. And this year, finally, GM's have been willing to make dramatic trades that add excitement and intrigue in mid-season.
Finally, the current group of young stars in the NBA are good kids. Are they perfect? No. But they're not "thugz", they're not violent, and they're not dangerous. Sure, there are slip ups--Lebron driving 100mph, Dwight Howard having a baby out of wedlock. But seriously...that's the best you can do? I've driven 100mph before. Does that make me a horrible person? So you want to hate on Dwight Howard for having a baby out of wedlock...have you been ripping Tom Brady for doing the same thing?
Of the Big Three, the NBA has been the best behaved sport BY FAR the last five years. It's not even close. No dogs. No shootings in strip clubs. No steroids scandal. No domestic violence issues among its major stars. The list goes on and on. The NFL and MLB can't even come close to making those claims.
So why, then, is there still the perception that the NBA is a league full of thugz? Why is the NBA not being embraced like it was at the end of the Jordan Era? Is America really being racist, and refusing to embrace a predominately black league, as the NBA is claiming?
Well I think it's obvious what the answer is, reading what I wrote above.
But the truth is not always what it seems...
----------------------------------------------------------------------------------
No.
Racism is not the reason America is not watching the NBA. Well, maybe a little bit. But no more than the league has always had to deal with the issue of marketing a predominately black league to a white audience.
No, the issue is that the NBA has burned America before, and America hasn't recovered yet.
The Golden Age of the NBA began in 1979, when Larry Bird and Magic Johnson entered the league. It ended in 1999, with Michael Jordan's second retirement. The next 3-4 seasons can be described as the dark years of the NBA; the style of play was at an all time low, and the current crop of stars was unable to deal with the pressures of replacing their idols. The game became too street; there was too much shit talking, too much crotch grabbing, too much 1 on 1, too much indifference for the fans, and too much emphasis on the players developing themselves as a market and not on their basketball skills. This was the Jailblazers Era.
However, a new group of stars has emerged in the last few years, who are not only outstanding players, but ready to open up the Silver Age of the NBA. Lebron James. Dwayne Wade. Dwight Howard. Chris Paul. Deron Williams. Brandon Roy. Kevin Durant. Greg Oden (hopefully; I still think his body will fail him). These players all have the talent to be the all time greats; they all have the same hunger and desire to win that made Jordan, Magic, & Bird, so special; they're all guys who keep their noses relatively clean. Most importantly, they don't have to deal with the pressure of replacing the Golden Age; they just have to do better than the Jailblazers Era. And they're well on their way to succeeding at that, to their credit.
Here's the problem: they've started that. The game's not over. America is not going to forgive and forget overnight. 2-3 good seasons of good behavior doesn't erase the damage caused by the previous generation's stars. The modern (we'll call this age the Silver Age) stars don't want to suffer because of the sins of their predecessors, and want to be judged on their own merits. This is understandable, and I sympathize with them. However...too fucking bad, guys.
Look at it this way: your wife gets drunk and kisses another man. Your brother screws you over in a business deal. Your parents profoundly insult you publicly in some sort of way. How do you react to this? Some people can forgive, immediately. Most, however, cannot. They can forgive; they can move on, but it takes time, and it takes effort from the person at fault to earn back the victim's trust.
Because that's what this is about: not race, but trust. How does America know Lebron--who quickly married his high school sweetheart upon entering the league, and is apparently very devoted to her--know that they can trust Lebron not to end up in the bed of some woman in Colorado sometime in the near future? America's heard, "Ya'll know me. Ya'll know I wouldn't do this" from "The Next Jordan" before, and how did that turn out for Kobe and America?
Is this fair to Lebron and the other stars? Not entirely, no. But they are more than just individuals now; they are the living representations of the NBA, and the NBA has harmed America's psyche on numorous occasions in the past. You can't honestly expect America to forgive and forget overnight. We wouldn't do that as individuals dealing with our wives, brothers, and parents, and the NBA shouldn't expect America as a whole to do this either. Like the individuals, you're going to have to earn America's trust back, and America is not being unreasonable in asking for that.
The sad part is that the way the league is reacting right now is one of the worst possible ways it could react. By saying, "Well, America is just racist!" for not immediately accepting the NBA, they're only going to further push America away. Negativity begets more negativity, and no one responds well to being called something evil--especially when it isn't true.
----------------------------------------------------------------------------------
So what should be done? The answer, somewhat surprisingly, is nothing. Nothing drastic should be done. The NBA should be patient, and accept the fact that it's going to take some time to win America back. Remember, young stars of the NBA, you've made great strides, but you haven't gone all the way yet. You've only won one title, and that was a dubious title, at best. You're still young, and still have plenty of time to make the mistakes of youth, and need to be on your guard not to make them.
America will come back to you. Look at the baseball strike; it took years, and the unprecedented excitement of the Home Run Chase to bring fans back to baseball. The same thing will happen to you, but only when you prove that the stars of tomorrow can be trusted, and only when the stars of tomorrow step up and take the stage away from the previous generation. Timmy will never win America back. The Detroit Pistons will never win America back. YOU have to win them over, by winning, and by winning without people being ashamed of you as you win--which is exactly how Jordan, Magic, & Bird won over America.
You can do it, NBA. Just be patient. Healing takes time.